Arc Minute is a contemporary menswear Brand basing its creation on an equation used for fine measurements,  we have embedded this into our philosophy when creating looks that resonate with urban living and future generations. Our core belief lies in the small details. Using minimalistic designs that make bold statements and creating a range of clothing that has a diverse appeal. 

Our Founder and creative director Alexandra Cipriani grew up in Ghana, West Africa, she currently studies fashion business at Istituto Marangoni London and uses her culturally diverse background as inspiration to make a change through fashion which is why charity work is also a big part of our brand ethos and we donate 10% of our profits to a variety of charities.