Gerald Pahr stands for high-quality, purist men's shirts. The reduction to the essentials and the emphasis on an archaic masculinity are the core values of the international label based in Vienna. Clean lines, high-quality fabrics, masculine colors and subtle but exciting details characterize the brand. Less is more! Highlight of the collection is the model "GP04 the muscle". Cut along the male muscle fibers, masculinity is staged very cool and with a lot of understatement. Great emphasis is placed on fair pay and quality raw materials. Only high quality cotton fabrics from Italy and Austria are processed. In addition to the finest fine twists, extraordinary materials such as chintz cotton are used. It is produced under controlled fair conditions in a small specialized manufactory made in the EU.