CONCEPTO - Romania

is a contemporary brand founded in 2013 by two ambitious sisters in order to create something unique, that can make people feel extraordinary. They wanted a label that stands for powerful women, based on minimalist lines, unconventional cuts and unique combinations. Today, they have a solid brand that promotes innovative fashion with a clear, smart design and a high focus on quality.

The headquarter is based in Cluj-Napoca, Romania – here is also the workshop where each original piece is designed and manually created with care, while the leather jackets are meticulously hand-painted.

Concepto has great media coverage both in worldwide fashion magazines and online pages like Daily Mail , while its offbeat pieces are present in stores from entire Europe and showrooms from the US. The label’s presence at the Fashion Weeks is ensured by influencers and fashion shows all over the world.