Arcminute is a contemporary menswear brand basing its creation on an equation used for fine measurements. Arcminute embedded this into their philosophy when creating looks that resonate with urban living and future generations. The core belief lies in the small details. Using minimalistic designs that make bold statements and creating a range of clothing that has a diverse appeal. 

Founder and creative director Alexandra Cipriani grew up in Ghana, West Africa. She currently studies fashion business at Istituto Marangoni London and uses her culturally diverse background as inspiration to make a change through fashion which is why charity work is also a big part of Arcminute’s brand ethos and 10% of Arcminute’s profits are donated to a variety of charities.